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The crazy story of 

The origin

In 2006, Paula and Robert Henning laid (literally and figuratively) the foundation stone for Kluster! Like many great inventions, the initial concept was scribbled on the corner of a paper napkin.
It was during a trip to Arizona that these two American adventurers found magnetic hematite stones, which were sold at the time in lithotherapy for their supposed fortifying and purifying properties. They soon had the idea of creating a game of skill with these beautiful magnets. During an evening in a bar, the first brainstorming session took place, which led to the Kluster success story. There would be more (brainstorming like bar parties!).

The origin

In 2006, Paula and Robert Henning laid (literally and figuratively) the foundation stone for Kluster! Like many great inventions, the initial concept was scribbled on the corner of a paper napkin.
It was during a trip to Arizona that these two American adventurers found magnetic hematite stones, which were sold at the time in lithotherapy for their supposed fortifying and purifying properties. They soon had the idea of creating a game of skill with these beautiful magnets. During an evening in a bar, the first brainstorming session took place, which led to the Kluster success story. There would be more (brainstorming like bar parties!).

R&D & Travel

Indeed, it would take them a while to bring the game to fruition. The two companions tested several versions of the rules during their travels as well as when partying with friends in California. In time, the various ideas began to fit together like a jigsaw puzzle (or to stick together like magnetic stones if you’d like). Soon, it became obvious that this very fun game had a huge potential: easy to learn for everybody, quick to play, its unique stones allowing many twists and tactics for endless replayability, almost educational to teach electromagnetism to young children and adults as well (almost!).

Why "Kluster"?

Paula and Rob initially planned to name their game “The Force”. But they feared that Mr. Lucas (still the owner of the Star Wars license at the time) would object. Eventually, the typical sound made by those very powerful magnets when they came together gave them the idea for “Kluster”, and, well, the name stuck! (Of course this was way before the word “cluster” became trendy for some less funny reasons.)

Why "Kluster"?

Paula and Rob initially planned to name their game “The Force”. But they feared that Mr. Lucas (still the owner of the Star Wars license at the time) would object. Eventually, the typical sound made by those very powerful magnets when they came together gave them the idea for “Kluster”, and, well, the name stuck! (Of course this was way before the word “cluster” became trendy for some less funny reasons.)

First shot

Playable anywhere, Kluster has been designed by and for globetrotters. That’s why stones and cord were placed in a fabric bag, beige at first, ideal for easy transportation. In addition to its solid content, this made Kluster the traveling game par excellence. A few copies of this early version would be sold in the United States. Nevertheless, it isn’t easy for game creators to become publishers and distributors out of the blue, and for a new game, however innovative, to take its place among the classic board games. In other words, Kluster needed help to hit the shelves properly.

Borderline comes into play

In 2018, Paula and Robert Henning got in touch with Borderline Editions (us!) to produce and distribute their magnetic game on a larger scale. From there, we worked on the final version of the game, keeping the core concept of course, but rephrasing the rules, reworking the graphic design and optimizing the packaging. Then we launched a crowdfunding campaign on KissKissBankBank. For the occasion, we came up with some exclusive content, among which Kluster XL, for up to 8 players, and special cards that you can still download here, to spice up the game even more.

Borderline comes into play

In 2018, Paula and Robert Henning got in touch with Borderline Editions (us!) to produce and distribute their magnetic game on a larger scale. From there, we worked on the final version of the game, keeping the core concept of course, but rephrasing the rules, reworking the graphic design and optimizing the packaging. Then we launched a crowdfunding campaign on KissKissBankBank. For the occasion, we came up with some exclusive content, among which Kluster XL, for up to 8 players, and special cards that you can still download here, to spice up the game even more.

Success story!

Two years later, over 200,000 copies have been sold in Europe alone. It can now be found just about everywhere in France, from Leclerc to Carrefour, via Fnac, Cultura and Jouet Club (although, like good cheese, it is always nicer to buy directly from the producer!) The new version of the game is now coming to North America, Japan and elsewhere. Paula and Rob's idea, although germinated after a few drinks, turned out to be very relevant! Like many good ideas, it had to be given time to mature properly to get the success it deserved, and now we've stopped counting the positive reviews on Kluster. The game is becoming a classic, even appearing in a famous American TV series! Players here and abroad are constantly inventing new strategies to use the magnetic field of the stones to their advantage. The magnetic properties of these beautiful black magnets never cease to amaze us!

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